Google offers a very in-depth guide for its set up and use. (Note how Educational Insights isn’t showing up in the Google Shopping section?) If you haven’t already set up Google Merchant, do so now. Google Merchant is what you need to make sure your brand’s products are showing up in Google Shopping-not just other online retailers. Look at what pops up: Is your company website with the product listing found above the fold? Or do you have to scroll down or even click to the next page to find your listing? Wherever your actual brand listing is, take note of it you’ll be working to improve your Google ranking and SERP appearance in the following steps.
“Google” your own product, preferably one that performs well. Get your product detail page to show up higher in SERPs If you’re wanting to drive traffic to your e-commerce site, increase Direct to Consumer sales, and help your website appear higher on SERPs, there are a few things you can do. This is a common problem for companies, especially those who sell on Amazon and other online retailers. Users have to scroll to the bottom of the page to find the company site which, according to a number of studies, decreases the click-through rate to 2%. Directly after the videos-and well below the fold-is a listing for the actual brand, Educational Insights, that makes and sells the game.
In the case of the Kanoodle game, we see listings for online retailers above the fold (the visible window). When you search for “Kanoodle game” in Google, you get a full page that includes a variety of listings, all of which belong to other retailers.įor any product search, you’ll see SERP sections for:
Looking at one of Amazon’s best selling games, Kanoodle, it’s easy to see how Google SERPs may make it difficult to increase Direct to Consumer sales. The anatomy of a product search engine result page You’ll also need to learn how to optimize your product pages so Google ranks them higher than online retailer listings. If you want to improve how consumers find your products and possibly increase Direct to Consumer sales on your own e-commerce site, you’ll need to understand the layout of Google’s search engine result pages (SERPs). For many e-commerce brands that sell their own product, showing up within the first few listings on Google can be a challenge - even if your product is a Best Seller on Amazon.
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